October 9, 2012 By Leave a Comment

3 Reasons Content Marketing is the Pillar of SEO

You may have been hearing a lot of SEO professionals change their tune about their practices over the past two years with the mantra that “content is king”. It’s true, but many of them still aren’t practicing it and/or they truly don’t understand why content is king for search engine optimization. Whether you’re a small [...]

Filed Under: Content Marketing, SEO
August 12, 2012 By Leave a Comment

Embed ShortStack Apps Away From Facebook

It was reported last month that Facebook tab engagement has dropped 53% since the launch of Timeline for business pages. This is troubling for many businesses who have put a lot of time and energy into custom apps for their page, and it’s even more troubling for the start-ups and agencies that have developed platforms [...]

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August 8, 2012 By Leave a Comment

Facebook Launching New Post Targeting Options

  Facebook will soon be launching a slew of new targeting options for Facebook page administrators to deliver relevant content to a particular audience. In the past, Facebook only allowed you to target Facebook page posts by language and location, but they will soon be adding these additional targeting options: age gender interested in relationship [...]

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April 8, 2012 By Leave a Comment

5 Google Analytics Tips You Need To Know

I’ve been using Google Analytics for a while now, but I haven’t really started using it to its fullest capabilities, and I still don’t, because I’ve never really managed a full-scale e-commerce site with it. But, for the average joe who has a content-driven website/blog that wants to get more out of the stats from [...]

Filed Under: Analytics
March 9, 2012 By 1 Comment

Why Niche Social Networks Are Quickly Gaining Popularity

  My last article was about Pinterest and its popularity among individuals and now businesses trying to capitalize on its rapid growth. Pinterest is a great example of what some people refer to it as a niche social network. They serve one general purpose, but do it really well. Some other good examples of niche [...]

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February 19, 2012 By Leave a Comment

How To Use Pinterest To Market Your Business

  Pinterest has received a lot of viral buzz and news coverage lately as the hottest and fastest growing social network on the planet. Its rapid growth is drawing the attention of Internet marketers, and we’re all trying to figure out how it fits into the world of social media marketing. As with any social [...]

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September 14, 2011 By Leave a Comment

Short Stack – A Great Facebook App Development Tool

At work we started using a web application called Short Stack that allows you to easily create Facebook applications without dealing with a lot of code and has built-in functinalities that would take a lot of work if you were to code or manipulate manually in the Facebook developers section.  We’ve saved a ton of [...]

Filed Under: Small Business, Social Media
August 24, 2011 By Leave a Comment

Really, Stumbleupon is generating 50% of Social Traffic to Websites?

There’s always those weird headlines you see in your Twitter or Facebook feed that catch your eye and this was one of them: Stumbleupon Drives More Than 50% of Social Traffic. I didn’t believe it when I saw it on Mashable. I thought Stumbleupon was so 2008. But apparently, it’s still going strong, and its [...]

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August 4, 2011 By Leave a Comment

Google Plus – Will It Be Google’s First Successful Social Network?

I don’t know about you, but I am always skeptical when I hear about the next great social network being rolled out by Google. If you keep throwing darts at the dartboard, and you keep hitting the wall, don’t you think you’d stop throwing darts? Google has failed miserably with Orkut and Google Buzz. Now, [...]

Filed Under: Social Media
May 13, 2011 By 1 Comment

Google Continues Focus On Local Search With Business Photos

Have you ever taken a look at some of the crappy photos thrown together on a Google local listing that hasn’t been claimed by the owner? Google might have pulled them from Tripadvisor, Yelp, or some other review site where the photos were taken by customers. Google sees the gateway to more profit from the [...]

Filed Under: Small Business