Posts Written By: Erik Folgate

5 Tips to Make Your Website More Mobile-Friendly

Tomorrow Google is officially rolling out an update to its algorithm that will reward websites for being mobile-friendly. Over 60% of all search traffic comes from mobile devices for small businesses. Marketers and SEO consultants have bene scrambling for the past few months to make sure their own websites and their clients’ websites comply with […]

Relevant On-site SEO Techniques in a Post Google Panda World

Google has changed their organic search algorithm hundreds of times over the past few years, but it has been several large changes in the algorithm that have raised the attention of industry experts. Google Panda and Google Penguin changed the game of optimizing websites forever. Panda put a strong emphasis on quality website design, architecture, […]

Are you Violating Google’s Quality Guidelines?

One of my biggest pet peeves is “SEO experts” who continue trying to game search engines. I have news for you: You’re not an SEO expert if your way of thought begins with how you can manipulate search results. Search Engine Optimization should not even be thought of as a separate discipline or activity when […]

How to Approach Internet Marketing Like Heisenberg

The first of the final eight episodes in AMC’s television series Breaking Bad starts tonight, and it will be the end of one of television’s greatest characters, Walter White, played by Bryan Cranston. I got sucked into the series last summer when I burned through all four seasons on Netflix, then jumped in on the […]

There’s No Secret to Getting on the Google Carousel

Google has finally done something to help out the little guy in search results. For years, restaurants, hotels, and other entertainment businesses have been pushed out of premium search results by websites with higher domain authority. For instance, a Google search such as “Hotels in Orlando” will typically be dominated by Expedia, Tripadvisor, and Kayak […]

3 Reasons Content Marketing is the Pillar of SEO

You may have been hearing a lot of SEO professionals change their tune about their practices over the past two years with the mantra that “content is king”. It’s true, but many of them still aren’t practicing it and/or they truly don’t understand why content is king for search engine optimization. Whether you’re a small […]

Embed ShortStack Apps Away From Facebook

  It was reported last month that Facebook tab engagement has dropped 53% since the launch of Timeline for business pages. This is troubling for many businesses who have put a lot of time and energy into custom apps for their page, and it’s even more troubling for the start-ups and agencies that have developed […]

Facebook Launching New Post Targeting Options

  Facebook will soon be launching a slew of new targeting options for Facebook page administrators to deliver relevant content to a particular audience. In the past, Facebook only allowed you to target Facebook page posts by language and location, but they will soon be adding these additional targeting options: age gender interested in relationship […]

5 Google Analytics Tips You Need To Know

I’ve been using Google Analytics for a while now, but I haven’t really started using it to its fullest capabilities, and I still don’t, because I’ve never really managed a full-scale e-commerce site with it. But, for the average joe who has a content-driven website/blog that wants to get more out of the stats from […]

Why Niche Social Networks Are Quickly Gaining Popularity

  My last article was about Pinterest and its popularity among individuals and now businesses trying to capitalize on its rapid growth. Pinterest is a great example of what some people refer to it as a niche social network. They serve one general purpose, but do it really well. Some other good examples of niche […]