After experimenting heavily with Facebook and Twitter marketing, I now have pinpointed which social media outlets to use based on the product/service and the situation. This is what I have found out so far.

Starting and Holding Meaningful Conversations

Winner: Facebook

Are you looking to get feedback about your business? Do you want to interact and start discussions with prior and current customers? Facebook is the best medium. No matter how many platforms there are to organize Twitter, I have such a hard time keeping up with all of it, plus I am not constantly staring at my @replies the entire day, so it’s tough to go back and forth with conversation. Facebook’s commenting features that work like a comment thread on a blog are great for holding conversations, because it’s easy to keep track of, you don’t want to make your statement with only 140 characters, and Facebook is good about alerting you when someone replies to you.

News And Information About Your Industry

Winner: Twitter

Twitter does a great job at giving you real-time information and news regarding any subject matter you want to keep up with. All you need to do is identify the quality twitter accounts that can deliver this information to you. Then, you can choose what to read, when to read it, and so on. Facebook’s platform is not good for consuming massive amounts of information and finding new article recommendations from trusted sources.

Reaching Out To Young People

Winner: Facebook

The Guardian and others have written about why teens aren’t on Twitter. It’s true, the majority of them haven’t embraced Twitter. They are more into Facebook, because they feel more like a community, they can choose who they are friends with, and they can control who sees their updates and photos. With Twitter, anyone can follow you and start reading your stuff. Sure, you can block them, but that’s Twitter suicide if you block everyone.

Building Brand Awareness:

Winner: Facebook And Twitter

This is why both should be part of your social media marketing campaign. Both allow you to tap into a different market segment and demographic. Both give your brand more exposure and allow people to learn more about your company and recognize the logo. Both require interaction on your part. You can’t be one-sided and pump out marketing information. The strategy I like when using Twitter is to send Tweets that could be valuable to your followers. Send out valuable links from blogs and news sources other than your own. Give out a tip or trick pertaining to the industry you are in. Ask questions that don’t require long answers. Think of Twitter as a sophisticated information stream. Then, use Facebook to connect more intimately with your customers or potential customers.