SEO Archive

Relevant On-site SEO Techniques in a Post Google Panda World

Google has changed their organic search algorithm hundreds of times over the past few years, but it has been several large changes in the algorithm that have raised the attention of industry experts. Google Panda and Google Penguin changed the game of optimizing websites forever. Panda put a strong emphasis on quality website design, architecture, [...]

Are you Violating Google’s Quality Guidelines?

One of my biggest pet peeves is “SEO experts” who continue trying to game search engines. I have news for you: You’re not an SEO expert if your way of thought begins with how you can manipulate search results. Search Engine Optimization should not even be thought of as a separate discipline or activity when [...]

There’s No Secret to Getting on the Google Carousel

Google has finally done something to help out the little guy in search results. For years, restaurants, hotels, and other entertainment businesses have been pushed out of premium search results by websites with higher domain authority. For instance, a Google search such as “Hotels in Orlando” will typically be dominated by Expedia, Tripadvisor, and Kayak [...]

3 Reasons Content Marketing is the Pillar of SEO

You may have been hearing a lot of SEO professionals change their tune about their practices over the past two years with the mantra that “content is king”. It’s true, but many of them still aren’t practicing it and/or they truly don’t understand why content is king for search engine optimization. Whether you’re a small [...]

Stop Writing For Search Engines, Google Doesn’t Own You

I find myself constantly saying this to clients and colleagues, and they usually look at me with a blank stare. “What do you mean, don’t write for Search Engines?”, they say. “I mean, stop writing with only SEO in mind. Your goal is to get people to read it and for the content to compel [...]

Does Google Instant Pose New Challenges For SEO Professionals

Google surprised everyone yesterday by rolling out an entirely new way of searching on Google.com. It’s called Google Instant, and it aims at being one step ahead of you when searching for something online. Instead of statically typing in a search term and hitting enter, the moment you start typing a search term, Google starts [...]

The Significant Of Twitter Updates Searchable in Google and Bing

About a week ago, Mashable broke the news about Bing and Google reaching a deal with Twitter to allow tweets to be searched within their search engines. To most people, this isn’t a big deal, but for social media marketing professionals, you know that this will have a huge impact on how Twitter is approached [...]