I pretty much live on Facebook, and it’s not because I”m just screwing around. I am usually managing pages for my clients or reading up on the new stuff going on with Facebook. One big rookie mistake I see with a lot of Facebook pages is they don’t have a vanity URL or also called a “username”. When you first create a Facebook page it is assigned a pretty nasty looking URL link that looks something like this:
http://www.facebook.com/pages/Erik-Is-The-Man/1003930342/
But with a Facebook page username, it could look like this:
http://www.facebook.com/ErikIsTheMan
Pretty big difference, eh? Here are the steps to create a username for your Facebook page.
1. Log in to your Facebook account, and go to http://www.facebook.com/username
2. Click on “Set a Username For Your Pages”
3. Select the page that you want to set a username for
4. Choose a name for your page that will be easy to remember for your customers. For example, if your company’s name is: Erin’s gift shop. Try getting the username: /Erinsgifts
5. Verify that you want to change the username. This is permanent, so make sure you choose a username that you’re confident about.
That’s it. The benefits of doing this are obvious. If you want to promote your Facebook page on print materials or just tell someone about it through word of mouth, settin the username and having a cleaner link is much nicer and easier to distribute through traditional marketing channels.
