About a week ago, Mashable broke the news about Bing and Google reaching a deal with Twitter to allow tweets to be searched within their search engines. To most people, this isn’t a big deal, but for social media marketing professionals, you know that this will have a huge impact on how Twitter is approached from a marketing standpoint and traffic building standpoint.
We Must Be More Strategic With Our Tweets
If you are tweeting for a company or brand, your tweets will soon be searchable within Google and Bing in virtual real-time, so this means that your tweets could be crawled and indexed rapidly. This also means that keywords will be even more important within your tweets. Before, it only mattered within Twitter, but now you must be thinking of good SEO principles when updating Twitter with a strategic purpose.
Be More Careful With Twitter
We must now be even more careful with the way we use Twitter and what we say and share on Twitter. It’s not as mainstream to do a Twitter search, but it’s VERY mainstream for someone to “Google” your name or a brand. Now, they will find old tweets in their searches, along with web pages.
Own Keyword Rich Hashtags
What do I mean by “owning” a hashtag? Well, if no one is actively using it, then you should start using it and dominating it. Then, people will associate it with you. For instance, I work with RezHub.com doing social media marketing for them. They are a travel booking website that focuses on making your travel experience more green. A week ago, I started a formal Twitter chat using the hashtag “#greenchat”. Basically, we throw out topics, and people tweet their answers and append the #greenchat hashtag to it. The keyword “green” is hot right now, so not only are we building a green community, but we may see some search engine traffic from it once it starts getting indexed by Google and Bing.
What are your thoughts? Will this be a good thing for heavy Twitter users? Will it change the game of search engines, now that they will be embedding real-time content into their search?
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