50 Reasons Why Social Media Marketing Is Here to Stay

May 20, 2010

I hear all the time that people are still skeptical about investing time and money in social media marketing campaigns. I mean, seriously? What more evidence do you need? Stop throwing out the “But, how do we measure ROI with social media?”. Just ask Vitamin Water, JetBlue, Dell, and Southwest how their investment in social [...]

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Starbucks Adds Mayor Specials On FourSquare

May 18, 2010

Starbucks announced yesterday that they’ll be offering a mayor special to nationwide all mayors of their individual stores. The special is a $1 off to the mayor for one of their however-you-want-it Frappuccinos. That’s a pretty good discount considering it’s about $4 for a tall Frappuccino. The offer lasts until 6/28, but the people over [...]

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Conan O’Brien’s Favorite YouTube Videos

May 18, 2010

In celebration of YouTube’s 5th anniversary as a website, Conan O’Brien was asked to pick his top five favorite YouTube videos from over the past few years. YouTube is the 3rd largest website in the world, and its search engine is the second biggest in the world, behind Google. It only took five years for [...]

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Facebook Privacy Settings: What You Need To Know

May 7, 2010

I shake my head every time I see some moron post something on Facebook for EVERYONE to see, including their parents, professors, co-workers, bosses, and potential employers.  It’s unbelievable how careless and reckless people are with social networking sites like Facebook and Twitter.  Recently, Facebook announced that status updates will start getting indexed by Google. [...]

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How to Set A Username For Your Facebook Page

April 23, 2010

I pretty much live on Facebook, and it’s not because I”m just screwing around.  I am usually managing pages for my clients or reading up on the new stuff going on with Facebook.  One big rookie mistake I see with a lot of Facebook pages is they don’t have a vanity URL or also called [...]

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An Application To Bring Quality Back To Your Twitter Stream

February 12, 2010

There are several different schools of thought when it comes to Twitter.  Some people believe you should follow as many “targeted” Twitter users as possible, because there’s a good chance they’ll follow you back.  But, even though that user looks like someone with similar interests, they might be a horrible Twitter user.  My philosophy for [...]

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HootSuite is the Best Twitter Client For Social Media Marketers

January 14, 2010

I can’t remember who tipped me off to Hoot Suite when it first started up, but I am glad they did. It really has been a lifesaver web app for me. I manage about 20 different Twitter profiles right now, and there is no way that I’d be able to keep up with them if [...]

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My Goals for 2010

January 7, 2010

I am one of those goal-oriented people that gets excited thinking about my goals, and actually reads about how to set goals and how to achieve them. I know, you hate me. You think I’m an optimist who lives in the clouds. That’s okay, just because I like to listen to motivational speeches sometimes and [...]

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Twitter Marketing Strategies That Work

December 22, 2009

It’s no surprise that small businesses are following suit by marketing their products and services on Twitter. Twitter makes it so easy for small businesses to update their customers on upcoming events, sales, promotions, and new merchandise. However, there’s a huge difference between simply having a presence on Twitter and using to effectively market your [...]

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