Have you ever taken a look at some of the crappy photos thrown together on a Google local listing that hasn’t been claimed by the owner? Google might have pulled them from Tripadvisor, Yelp, or some other review site where the photos were taken by customers.
Google sees the gateway to more profit from the very people that drive our economy, small business owners. And now their testing 6 cities by offering up free photography to businesses that will be posted on their Google local listing. There is a catch of course…Google will own all of the rights to the photos, so you can’t go and grab them and use them on your website or other third-party review/local sites.
It’s a good move on the part of Google, because if they’re going to bank a lot of their revenue success on these local listings, they need them to look good, and photos are everything when it comes to appearance.
To learn more about Google business photos, watch their video: