It was reported last month that Facebook tab engagement has dropped 53% since the launch of Timeline for business pages. This is troubling for many businesses who have put a lot of time and energy into custom apps for their page, and it’s even more troubling for the start-ups and agencies that have developed platforms for building your own tabs.

I’ve talked about ShortStack in the past, and how I think it’s a great platform for beginners and advanced Facebook tab developers. Recently, they announced the ability to take your custom apps anywhere! The new embed features allows ShortStack users to embed their custom apps on a blog, website, or any other digital property that allows the use of an iframe.

So, Is it available to everyone?

Unfortunately, no. You need to have a $75/month subscription to have the feature available to you. That’s a little bit of a bummer for the little guy, because the $75/month plan is for users managing pages with 100,000 fans or more. Although, for agencies and large brands using ShortStack, this won’t be a big deal.

How does it work?

Here’s a good video that walks you through the process of enabling the embed for your app:

My Take

I think this is a huge step in the right direction for companies like ShortStack that originally build their entire business supporting Facebook. With Timeline, it’s much harder to force people to view a custom app, so being able to post a contest on your website as well as your Facebook page is a nice step in the right direction. For content and social media marketers, you should already be thinking of the possibilities of this allows.

If promoting a contest, the process should be setting up the app and installing your Facebook page, then setting up a blog post or landing page on your website with the app embedded on it. If you have any strong relationships with other bloggers or vendors, ask them to embed the app on their website/blog as well.

Are you seeing the possibilities yet? Let me know if you have any other questions about ShortStack and its capabilities. I definitely suggest trying it out with the $30/month plan.