There’s always those weird headlines you see in your Twitter or Facebook feed that catch your eye and this was one of them:
Stumbleupon Drives More Than 50% of Social Traffic.
I didn’t believe it when I saw it on Mashable. I thought Stumbleupon was so 2008. But apparently, it’s still going strong, and its viral capabilities still pump in droves of traffic to blogs. Stumbleupon only has 12 million users compared to 750 million that Facebook has, but the difference is that all Stumbleupon users are doing is surfing the Internet based on their interests and receiving targeted results based on community votes.
So the question is, “Do you need to start paying attention to Stumbleupon again?”
Should Internet marketers include this in their strategy for building traffic to client websites?
These are all questions to consider, but it all depends on what your business has to offer. If your business doesn’t have a blog that’s integrated into your website, then Stumbleupon doesn’t make a lot of sense. Stumbleupon is about discovering great content that teaches you, inspires you, or makes you think. If you Stumble your “About Us” page, that’s not what people want to stumble on.
This brings up the importance of small and large businesses using their blog as their main source of producing original content. It builds credibility and it’s SEO gold these days. Having said all of that, I’m going to resurrect my old Stumbleupon account and start being more active with it, because I think it does serve the purpose bringing in a steady flood of new visitors that could be converted into regulars if you capture them with your content.
