I provide cutting-edge digital marketing services that drive positive, tangible results for your business. Most agencies and consultants spread themselves too thin, and they end up offering mediocre products and services. After 10 years of practicing digital marketing, I've learned to keep it simple. Build a solid web presence, dominate local search results, create amazing content, and advertise on the right platforms.
responsive web design
In 2015, Google made a huge change to its search algorithm which rewarded websites for mobile-friendliness. Over 60% of all internet usage comes from a mobile device, and that trend will continue. Is your website easy to read and navigate on desktop, mobile, and tablet devices? If you aren't sure, use Google's mobile-friendly tester.
If you need help transforming your website to a responsive design, contact me today. For examples of past responsive sites, see my portfolio.
Local Search Marketing
If you run or manage a business with a physical location, then local search marketing is a must-have in your overall marketing channel mix. Have you ever done a search on your phone for a local business, click on the phone number, and it dials a number that's out of service? What if that was your customer receiving the wrong information about your business? What if you could push a coupon or BOGO deal to someone within a mile of your location?
My services include claiming and optimizing all major local business directories including Google My Business, Bing Local, Yelp, Foursquare, and more. We'll send you emails of recent reviews about your business, and keep your information fresh and up-to-date throughout the year.
If you're not writing new, engaging content for your website visitors, then you're falling behind with SEO, it's as simple as that. If a search engine was a car, then its algorithm is the engine, and quality content is the engine fuel. If you've developed a website years ago and never added new, rich content to it, then it it's stalled out and stranded on the side of the road in the eyes of Google and Bing.
Most business owners and ecommerce managers simply don't have the time to maintain a blog or create visually appealing social content. That's where I come in. I will develop a strategy based on your industry, your business goals, and an analysis of your current website data. Then, I write about topics that drive high-quality traffic to your website that converts into more sales and leads.
The age of optimizing your 10 pages of static content with keywords is over. You need rich, engaging, and share-able content published weekly on your website to help improve search visibility and drive more conversions directly on your website.
Search & Social Media advertising
Search engines and social networks have continually reduced the chance of being found organically in their search results and social feeds. Facebook alone has reduced the visibility of organic social posts from business pages from 15-20% to just 1-3% over the past four years. If you need to get found now, and you want immediate return on investment, engaging in search and social digital advertising is essential.
Our services include set-up and management of pay-per-click, display, and social advertising campaigns with monthly reporting and adjustments to maximize ROI for your campaign. We provide advertising on Google, Bing, Facebook, Instagram, and LinkedIn.